Back to blog
2 min read
Status pagesGuide

Public vs private status pages: which one do you need?

Public pages build trust with prospects. Private pages protect early mess. Most teams want public for the customer product, and should know why.

NK

Nabin Khair

Founder

Some teams keep status behind a login because the uptime history looks embarrassing. That is understandable and usually wrong for a product people pay for.

Public

Anyone with the link can see components, history, and incidents. Prospects can check you before a sales call. Customers can self-serve during an outage instead of opening ten tickets.

Use public when:

  • External users depend on the product
  • You sell reliability as part of the deal
  • Support wants a URL to paste

See also do you need a status page.

Private

Password, SSO, or allowlisted viewers. Useful for:

  • Internal platform teams
  • Pre-launch products with friendly betas who already have Slack
  • Components that reveal sensitive architecture you are not ready to show

Private is not a substitute for honesty with paying customers. If only you can see the red banner, they will invent a worse story on Twitter.

Hybrid patterns

  • Public page for customer-facing components; internal dashboard for deeper ops.
  • Public page with less granular components (App, API, Billing) so you do not expose every internal name.

Granularity is a better privacy control than locking the whole page.

Switching later

Starting private is fine. Put "go public" on the checklist for first paid customer or first SLA. Migrating DNS to status.yourdomain.com is the same either way.

Default bias for customer-facing SaaS: public, hosted separately, updated from real monitors. Privacy by vagueness of components, not by hiding the weather.

Keep reading

More from the Tallwatch blog

More on monitoring, alerting, and status pages.